CoverMedia Literacy Activities for Learning Civics ConceptsDefining Critical Media LiteracyTopic 1. Foundations of the United States Political System1.1 Democracy in Social Media Policies and Community Standards1.2 The Internet as a Public Utility1.3  21st Century Women STEM Innovators1.4 Media Coverage of Kings, Queens, and Royal Families1.5 Representations of Native Americans in Films, Local History Publications, and School MascotsTopic 2. The Development of United States Government2.1 Declarations of Independence on Social Media2.2 Media Marketing and Government Regulation of Self-Driving Cars and Electric Vehicles2.3 Representations of and Racism Toward Black Americans in the Media2.4 Political Debates Through Songs from Hamilton: An American Musical2.5 Bill of Rights on TwitterTopic 3. Institutions of United States Government3.1: Hollywood Movies About the Branches of Government3.2: Writing an Impeachment Press Release3.3: Members of Congress' Use of Social Media3.4: Political Impacts of Public Opinion Polls3.5: Website Design for New Political PartiesTopic 4. The Rights and Responsibilities of Citizens4.1: Immigration in the News4.2: Portrayals of Immigrants in Television and Film4.3: COVID-19 Information Evaluation4.4: Women Political Leaders in the Media4.5: Online Messaging by Special Interest Groups4.6: Digital Games for Civic Engagement4.7: Social Media and the Elections4.8: Images of Political Leaders and Political Power4.9: Media Spin in the Coverage of Political Debates4.10: Celebrities' Influence on Politics4.11: Political Activism Through Social Media4.12: Media Recruitment of Public Sector Workers4.13: Images of Teachers and Teaching4.14: For Whom Is and Could Your School Be Named4.15: Representing Trans Identities4.16: Media Framing of the Events of January 6, 20214.17: Music as Protest Art4.18: PACs, Super PACs, and Unions in the MediaTopic 5. The Constitution, Amendments, and Supreme Court Decisions5.1: Prohibition in the Media5.2: The Equal Rights Amendment on Twitter and Other Social Media5.3: Civil War Era News Stories and Recruitment Advertisements5.4: Representations of Gender and Race on Currency5.5: The Equality Act on Twitter5.6: Reading Supreme Court Dissents Aloud5.7: Television Cameras in CourtroomsTopic 6. The Structure of State and Local Government6.1: Native American Mascots and Logos6.2: A Constitution for the Internet6.3: Military Recruitment and the Media6.4: Your Privacy on Social Media6.5: Pandemic Policy Information in the Media6.6: Gendered Language in Media Coverage of Women in Politics6.7: Gendered Toy Marketing6.8: Environmental Campaigns Using Social Media6.9: Trusted Messengers, the Media, and the Pandemic6.10: Online Campaigning for Political Office6.11: Advertising the Lottery Online and In Print6.12: Local Governments, Social Media and Digital Democracy6.13: Protecting the CommonsTopic 7. Freedom of the Press and News/Media Literacy7.1: Press Freedom in the United States and the World7.2: Objectivity and Reporting the News from All Sides7.3: Investigative Journalism and Social Change7.4: News Photographs & Newspaper Design7.5: How Reporters Report Events7.6: Recommendation Algorithms on Social Media Platforms7.7: YouTube Content Creators7.8: Fake News Investigation and Evaluation7.9: Paywalls and Access to Online News7.10: Critical Visual Analysis of Online and Print Media7.11: Memes and TikToks as Political Cartoons7.12: Women Reporters in the Movies

5.1: Prohibition in the Media

Prohibition and its repeal was a far more complex era of American history than has been typically understood. The support for and against Prohibition was created by a mix of social, economic, and political factors surrounding the use of alcohol. Some considered alcohol as a threat to traditional values, while others considered it just another commodity to be managed by businesses and consumers.

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Individuals and groups (known as Wets and Drys) on each side of the issue used the media of the day (radio, newspapers, music) to influence public policy. But what media messages would people have created if they had access to modern-day social media?

In this activity, you will examine how individuals and groups used advertisements, cartoons, videos, and other media to spread messages for and against Prohibition and then you will create your own video advertisement for and against Prohibition.

Activity: Make Social Media For and Against Prohibition

Imagine you are a social media marketer, but the year is 1919. One manager of a pro-prohibition group and one manager of an anti-prohibition group have come to you asking to create a one-minute video supporting their cause for social media platforms.

Additional Resources

Connecting to the Standards

  • Massachusetts Civics & Government Standards
    • Explain the historical context and significance of changes in the Constitution, including key amendments. (Massachusetts Curriculum Framework for History and Social Studies) [8.T5.2]
  • ISTE Standards
    • Digital Citizen
      • 2c: Students demonstrate an understanding of and respect for the rights and obligations of using and sharing intellectual property.
    • Knowledge Constructor
      • 3a: Students plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits.
      • 3b: Students evaluate the accuracy, perspective, credibility and relevance of information, media, data, or other resources.
      • 3c: Students curate information from digital resources using a variety of tools and methods to create collections of artifacts that demonstrate meaningful connections or conclusions.
    • Creative Communicator
      • 6a: Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.
      • 6b: Students create original works or responsibly repurpose or remix digital resources into new creations.
      • 6d: Students publish or present content that customizes the message and medium for the intended audiences.
  • DLCS Standards
    • Ethics and Laws (CAS.b)
    • Digital Tools (DTC.a)
    • Collaboration and Communication (DTC.b)
    • Research (DTC.c)
  • English Language Arts > History/Social Studies Common Core Standards
    • CCSS.ELA-LITERACY.RH.6-8.1
    • CCSS.ELA-LITERACY.RH.6-8.2
    • CCSS.ELA-LITERACY.RH.6-8.7
    • CCSS.ELA-LITERACY.RH.6-8.9
    • CCSS.ELA-LITERACY.RH.9-10.1
    • CCSS.ELA-LITERACY.RH.9-10.2
    • CCSS.ELA-LITERACY.RH.9-10.6
    • CCSS.ELA-LITERACY.RH.9-10.9
    • CCSS.ELA-LITERACY.RH.11-12.1
    • CCSS.ELA-LITERACY.RH.11-12.2
    • CCSS.ELA-LITERACY.RH.11-12.6
    • CCSS.ELA-LITERACY.RH.11-12.7
    • CCSS.ELA-LITERACY.RH.11-12.8