Online Messaging by Special Interest Groups

Political Advocacy Organizations and Special Interest Groups make extensive use of social media to promote their ideas and policies. Activities explore how civil rights and social justice advocacy organizations use social media and online messaging to promote equality in society and then you will design your own advocacy group and website to promote your goals.

Special interest groups (also known as Advocacy organizations) are groups that support a political issue or cause (What is an Advocacy Group?). These organizations engage in fundraising, conduct public awareness and information campaigns, lobby legislators, and contribute to political campaigns.

You can learn more about public and private interest groups in Topic 4.13 of our Building Democracy for All eBook.

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Activity 1: Evaluate the Social Media Messaging of Advocacy Organizations

Designing for Learning: Student-Created Activity Example

Evaluate the Social Media Messaging of Advocacy Organizations by Hannah Finn

Activity 2: Analyze Persuasion Techniques in Advocacy Groups' Websites

Designing for Learning: Student-Created Activity Example

Analyze Persuasion Techniques in Advocacy Groups Websites by Joey Komperda

Additional Resources

Connecting to the Standards

  • Massachusetts Civics & Government Standards
    • Define and provide examples of fundamental principles and values of American political and civic life. (Massachusetts Curriculum Framework for History and Social Studies) [8.T4.4]
  • ISTE Standards
    • Digital Citizen
      • 2c: Students demonstrate an understanding of and respect for the rights and obligations of using and sharing intellectual property.
    • Knowledge Constructor
      • 3a: Students plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits.
      • 3b: Students evaluate the accuracy, perspective, credibility and relevance of information, media, data or other resources.
    • Creative Communicator
      • 6a: Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.
      • 6b: Students create original works or responsibly repurpose or remix digital resources into new creations.
      • 6d: Students publish or present content that customizes the message and medium for the intended audiences.
  • DLCS Standards
    • Ethics and Laws (CAS.b)
    • Interpersonal and Societal Impact (CAS.c)
    • Digital Tools (DTC.a)
    • Collaboration and Communication (DTC.b)
    • Research (DTC.c)
  • English Language Arts > History/Social Studies Common Core Standards
    • CCSS.ELA-LITERACY.RH.11-12.5
    • CCSS.ELA-LITERACY.RH.11-12.7
    • CCSS.ELA-LITERACY.RH.11-12.8

This content is provided to you freely by Equity Press.

Access it online or download it at https://equitypress.org/mediaandciviclearning/advocacy_organizations.